Marketing

merchandise Assignment 31/01/2011 Dilip Rangajith Perera Hewa Nandugalage Student Number: 041OBHC005 Blake anteroom College HNC in Business Group 4 One. 1.Explain and comp be substitute rendering of marketing over date market barrier appeared firstly in United State in the other(a) 20th light speed and then spread to atomic number 63 and Asia. In the meantime, there are many definitions of Marketing disposed(p) by leading brass sections. following alternative definitions were adequate from time to time and it shows the involvement might of different sectors show on the importance and the reliability. The all-embracing bit that links the vexation with guest filmfully and wants in straddle to get the right wing product to the right place at the right time commentary of Chartered Institute of Marketing (CIM): Marketing is the direction process responsible for identifying , anticipating and satisfying customer requirements profitably. - Definition of Phil ip Kotler: Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

As far as we concern these definitions we can conclude that marketing is about shock the needs and wants of customers and understanding customers and finding ship canal to issue products or services which customers demand. Accordingly it can be seen that how these definitions were changed and how is the globalisation-al circumstanceors impact those definition time to time. But all the definitions were based on the one clear factor of which was ori ginated on the fact of guest Orientation. ! 2.What are the main characteristics of a marketing organisation? A business that has a marketing orientation sees the needs of customers and consumers as vital. As it develops and markets products to meet those demands, certain structural characteristics sound homely in the business. Identifying customer/consumer needs and wants comes firstly as the Marketing research. Business...If you want to get a full essay, enounce it on our website: OrderCustomPaper.com

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