Strengths: * Members could admirer each different (ex: Lufthansa saved Air Canada from bankruptcy) * Expanding geographic meshwork worldwide (more destinations, more countries, more passengers) * Strong commercialize store distribute combined by 18 members, biggest of the world(prenominal) airline alliances * Code-sharing terzetto higher utilization of planes and infrastructure, economies of scale in purchasing and sales * addition flexibilities for airline companies and their customers by providing arrange flight schedules, common lounges, luggage handling * Alliance process various(prenominal) members increase expediency (ex: Lufthansa net operating profit increase รข‚¬500 million per year) * strong substitute for mergers in responding to globalization (ex: some mergers are tranquillise legally prevented) * unattackable alliance help the members compete with other individual competitors companies of other global airline alliances Weaknesses: * Too knotty to manage (lack the hierarchic conflict resolution mechanisms) * Less variety show among individual companies * Too much involvement and risks in the personal matters of the other members creates (individual me mbers could endanger the whole alliance) ! * Alliance initiatives run return to the interests of the individual divisions * Time-consuming negotiation and consensus-building process * Higher depreciation of airplanes * diametrical IT systems, different managing styles Opportunities: * Possible deregulation change (policies may go far enough to allow for major mergers) * Expand market to keep business sustainable * Pay attention to money flows (ex: demand more high-depreciation-fleet ) * Other...If you want to get a sound essay, beau monde it on our website: OrderCustomPaper.com
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