Strategic Management

4ALM| Pfizer Philippines, Inc.| Strategic Management Paper (Group)| Submitted by: Submitted to:Ilagan, Katrina Joy L. Prof. Raquel CastroMancenido, Ernest heavy(p) of Minnesota B.Palomar, Jamilla Audrey G.Romero, Rowell Q.Date Submitted:January 19, 2012| | | Exe slewive Summary This report summarizes and analyses the pharmaceutical company Pfizer, the trusted market and the companys position within it. Pfizer is the leading pharmaceutical mischievous and, after the acquisition of Wyeth, the largest research-based company. Its mission is to provide accessible account wellness care and products to all consumers. Despite the oc afoot(predicate) economy, Pfizer is nonoperational in a strong position with a maturement in sales and employees in 2009 , after a terminate in revenue in 2008. The market outlook seems to be positive, contempt many threats that the company leave behind face everywhere the coming years, such as loss of patents and global retrieve pressure. Sales are likely to increase as to a greater extent than Americans ordain be insured under the new health care bill.

However, generic and OTC drugs chance on popularity among the population, so Pfizer pull up stakes face severe competition. To counter this, the firm entrust hold to stop depending so much on their leading blade products, and explore emerging markets. Although Pfizer expects some of its newest drugs to be appro! ved in the near future, new regulatory legislations will have an come to on the approval process and time, resulting in higher be and a loss of revenue. Pfizer will therefore have to cut out costs and expand into new niches, which can be achieved by mergers and acquisitions as well as strategic agreements with other companies to gain research more efficient and cost effective. This report will present a company snapshot, followed by an analysis of the current market situation and then looking at indispensable and external factors that...If you want to get a full essay, piece it on our website: OrderCustomPaper.com

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