What are Lego's most valuable resources and capabilities at the turn of the century?

The landscape of the current victimize market with the proliferation of electronics romances and games is constantly changing. Children ar now growing up in an entertainment sp be saturated with play systems which ar outcome driven . However, Lego, a traditional toy maker has stick to its mall doctor of creativity, imagination, learning, fun and quality in it products. The threat of substitutes as a result of the many varying products means that children have more(prenominal) than options to choose from in the growing toy market . In this paper, we will examine what are Legos most valuable resources and capabilities at the turn of the century? Legos long standing history, stability of snapper respects and their ability to bridge past and present gallops some(prenominal) a psychological and professional return against new entrants to the toy market. Although tangible resources such as free cash actuate for from profits are valuable to the company, intangible reso urces such as Legos tick off name and technology innovation are dismantle more important in terms of their constituent to value added and as a basis for competitive reward . Customers are willing to pay a premium for Legos products oer un crossed ones because the brand name can fix solacement to buyers shy of their purpose by reducing their perceived stake and excessively because of its perceived quality.

Lego can also use the advantage of brand equity advantages to give it leverage when introducing new products as brand name can give comfort to buyers incertain of their decision by reducing their perceiv ed risk and offer a strong defence against n! ew products and new competitors because of high evaluate of product trial and repeat purchasing referable to buyers sensory faculty of Legos brand. Constant product innovation from Legos quaternion development centre as a priority inside its core business give Lego the advantage... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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