Disadvantages of Globalization Essay

Globalization is any lodges target. However, it should be noted that globalization has disadvantages as salutary as advantages. One of the disadvantages of globalization is the over-standardization of intersection points through global branding. utilize Emirate Airline to ornament this point, globalization exit means that their services are standardized which account to serve all customers. They would lose their fantasticness of the business culture by and by they go global. Also, the over-globalization will result in the lack of creativity and fruit diversity. Moreover, globalization can too become diseconomies of scale as not all countries have the same growth and economic cycle. For example, Emirate may prevail truly well in the Middle East and Europe mart but expanding into Asia or America market will reduce their profit. This could be due to difficulties of coordinating activities in those new markets or the culture differences. It is too important to note that globalization will cause de-industrialization and high unemployment in the domestic market Segmentation, Targeting and PositioningAny business can not afford to publicize their overlap in the similar ways employ similar strategies. This is because not all products can serve the same requirements and demands. However, it is very important that customers are aware of the brands existence and the unique selling point of the product and brand must be well communicated to the user. Thus, businesses use air division, targeting and military position (STP) to find their customers and target them so that they can promote their product in the most efficient way. The first step of product promotion or even when product is just at its investigate stand for is divider. Segmentation is the division of a broad market in smaller categories consisting of individuals with the similar characteristics.These individuals tend to show similar thinking and comprehension towards products and brands . When the market fluctuates or a new identical product is introduced to the market, customers in the same segment usually have the same respond to the market and the product. In a simple word, market segmentation can be called grouping as it group people with similar characteristics and thinking together. In the case of Nokia, market segmentation is very important as it significantly enhance the sales process and the brand image of the firm. Nokia has many distinct lines of products so segmentation is on crucial process in its operation. Nokia segmentation could be kids, male, female, high income customer, low income customer, young people and etc. Targeting is the succeeding(a) phase of the STP process.Targeting is done after the broad market has been segmented. Targeting involves contrive various marketing strategies and promotional schemes according to the preferences of the different segments. Targeting is important as it could help an organization to reduce unnecessary pr omotion cost and also boost sale results of the product. As in the case of Nokia, they create echo for almost every segment so targeting them to the right segment will boost their sale results. For example, the Nokia cheaper line such as Nokia 1100, 1200, 1208 are aimed at people with lower income or as a secondary phone. On the other hand, Nokia 8800 is aimed at winnerful business man and their new quick-witted phones are aim at young, middle income people.Positioning is the last stage of the STP process. After a company has done the market segmentation and targeting, it will work hard to create a good effect of its products in the target customers perception. Product positioning is what customers believe about the products value, features and benefits. It is important that the customers have a good perception over the product at the beginning stage of positioning otherwise, the product success will be quite challenging. By getting it right, positioning helps organization to cre ate a good perception of the products in the minds of target audience. Using the case of Nokia, after they segment and target their customers, they could improve the product positioning by creating unique point of the product that fits well with the targeted customers. For example, for female target, Nokia could create product in more feminine colors such as white, pink and etc.