Fashion Icon & Fashion Leader Essay

AbstractNo one could hit a accurate and comprehensive exposition of the devil conditions direction film & behavior tempter in the medieval decade while these devil parvenue run-in appear oft metres in the form world today. However, it seems that these have their testify significance and imagination in deuce dissimilar cultural perspectives. The propose of this investigate is to dish the question what does the musical mode characterization & spirt leader mean undividedly in U.K. and China and what causes the difference arrangement of it, which whitethorn influence the schooling of the delegacy of life world in the future. Literature research, somebodyal interviews and internet surveys ar the methods that I used to explore this study which could express in-depth, comprehensive, pro and the novelest nurture.In addition, what I found out from this study research is to the diverse destination leading to the difference structure of the society. And havin g a antithetic form of the society, the rules of the life, the things the humans pursue, the place passel is looking forward to,the life expression the mass macrocosm willing to enjoy is not the same. This is a unfit topic to discuss, besides we can start from the small point. Lets go O.K. to the expression world to talk or so the different concept of the two terms, ain manner video & vogue leader.introductionA big wave of new word have been appe argond these years to describe the new things invented with the outgrowth of the modern direction world e.g. chic, buyer, disco, sty totalThe term fashion icon is thrown around too much these days. It is obvious that fashion icon is the closely touristed term which will be mentioned in todays fashion world. However, the meaning of the new term is different in eastern and western culture. What cause the phenomenon and what difference meaning include with the similar word fashion leaderis the key point of the research to exp lore. The definition of fashion is quite complexed which is the value or life style in a period. It is proposed by whatsoever small sort of people. And wherefore the public respected and followed.The range of fashion is very wide, including making-up, clothing, grooming, behavior, sense of identifying, whole step and counterbalance thoughts. Notevery one can follow a correct direction of popularity for fashion. vogue could be in a express scope sort of of in a very large scale. legal age have a difficulty about fashion which leads them to follow some pioneers . At this time these person and organization shows their importance to the mass. Having an essence of fashion reflects their own tastes which makes fashion icons &fashion leading be come some popular these days. To abbreviation the complexities of the adaption curve into account from two different culture is an inherent problem.PROBLEM STATEMENT/ Research Question What is fashion icon in UK? What is fashion leader in UK? What is the relationship surrounded by fashion icon and fashion leader? What is fashion icon in China? What is fashion leader in China? What is the relationship between fashion icon and fashion leader? It is obvious that it have different definition of fashion icon & fashion leader in UK and China. What factors influenced it? Will it cause the development of the fashion world in the future? What another(prenominal) aspects could be relate with the difference? Research Objectives and Aims1. Aim To investigate the factors that leads to the difference description of the two new terms in fashion.2. Objective The information will be extracted from some well- liven fashion insiders opinions which have been reported to the public. Questionnaire will be distri saveed to various types of people, then to collect and count the result of the responses. To analysis the sequel of all the information of both British fashion ara and Chinese fashion area, distinguish the primary(p renominal) factor of it.Literature Review outside(a)istic aim is fast becoming one of the most popular first appearance mode strategies for international retail companies when moving into international markets (Burt, 1993 Quinn and Doherty, 2000 Quinn and Alexander, 2002). Though initially slow to respond to this practical phenomenon occurring in the international retailing domain, the academic community has similarly been gradually turning its solicitude to the nature of international franchising,in the context of retailer internationalisation (Whitehead, 1991 Sparks, 1995 Quinn, 1998 Doherty and Quinn, 1999 Quinn and Doherty, 2000 Quinn and Alexander, 2002). This review will fall flat a brief conception of the fashion icon & fashion leader in UK and China separately. Followed by analyzing the factors effect on the phenomenon, to have a further discussion on if it will cause the development of the fashion world in the future and the other relative areas.In 1980, Chinese profes sor MINYI HU, who is a professor of the DONGHUA University which university is famous for its fashion and art college in Shanghai, suggested the opinion that a fashion icon is a famous person who dresses in trendy and stylish fashions that catches the attention of people through with(predicate)out the world. (MINYI HU, 1989) The internal character of fashion is changeable and various. In act of making fashion choices, a person is animating (making alive, acting, performing) her or his body bu imposing on it a amicable veneer that permits it to perform in specific desire slipway and to be turn ined in the intended manner by others. (Jennifer Craik, 2009) Which pith that if a person want to show her or his individual taste about fashion, she or he can show it through dressing certain style of clothes to present. In addition, HU gave her definition to the term fashion leader. A fashion leader refers to an individual or corporation that is taken as a trend setter in the fashion i ndustry.Usually, such an organization or products by such individuals attract high revenues and admiration from other industry players. (MINYI HU, 1989) According to HUs theory, fashion icon seems to be person who is well- live onn by the public for his/her wearing, even he/she can be seen to be a idol following(a) the fans who want to copy his/her style while fashion leader is a more professional position in the fashion field to analysis the fashion trends will be on. I think that the part thats holding people bear now is that they basically only go to the shows. Theres very few of these street blogs that go back to their city, wherever that is, and shoot. People just get very obsessed with acquire a picture of those known names, as opposed to really speech from the heart and shooting from the heart. (Scott Schuman, 2012)However, the famous fashion photographers Scott Schuman considers that the person who can leads to fashion is not just on the run-way and the front stages. The true stylist may live in our life instead of just fitting in the fashion shows. Contrasted with the definitiongiven by Chinese fashion researchers, the controling of the new term fashion icon have a different explaining by British investigators. The famous model twiggy is be definition of the 1960s fashion icon. The report set Twiggy as an tyrannous icon is consistent with many popular press analyses that render the Twiggy phenomenon as a culturally important manifestation of the ideology of poorness.(Craig& Diana, 1997) From then on ,the word fashion Icon has appeared. According to the newest list of the top 100 fashion icon in the world which back up by TIME (2012), fashion icon contains many varieties of fields, such as throwers & brands (Giorgio Armani, Hubert de put upnchy, Vivienne Westwood), models(Twiggy, Kate Moss, Naomi Campbell), muses(Madonna, David Bowie, Princess Diana), photographers(Richard Avedon, Guy Bourdin, Steven Meisel), editors & stylists(Isabella Blow , Grace Coddington, Patricia Field), style & end.A big amount of them come from UK, which illustrates that fashion icon is not just a conception of a certain person who has a good and unique taste of dressing anymore. Fashion leaders can be defined as those who are more interested in fashion than other consumers in the market, who are more confident of their own taste, who are the first to purchase new styles and, above all, who influence other consumers to adopt and buy new fashion items.(Greenberg et al., 1982 Kaiser, 1990 Polegato and Wall, 1980 Schrank and Guilmore, 1973)Although it fashion leader has been followed in a quite high stage. However, it airplane pilot aims for the media spread the image of fashion leader is various. For instance, during the 1960s and 1970s, marketers were interested in increasing their knowledge about fashion leaders in localize to develop marketing strategies that could attract these consumers. The underlying assumption was that if fashion leade rs bought the product, other consumers would probably follow (Kaiser, 1990). Each style affects its carriers ability to deal effectively with the alternate kind of group dish requirements. A distinction is drawn between culture conflict and cerebrate notions of deprivation and culture difference. (Rosalie, 2009) What Rosalie said seems to explain the reason why people will have a different understanding of the two words about fashion.METHODOLGY AND FEASIBILITYMethodologyFor this research, I used qualitative and quantitive design by doing literature survey, delivering questionnaire online for the internet surveys and interviewing some friends and the some neighbour for the personal interviews. These are all the methods that I have used to exposes this problem, which could get in-depth, comprehensive, professional and the newest information.in a qualitative way. The essay is intend to develop the difference between two new terms about fashion. A qualitative design may not be able to solve all the questions, instead a method mixed with qualitative and quantitive is appropriate for getting an performance of this research. To examine the data from all kinds of aspects may contribute to obtaining more certain information. It was also focused on attitudes collecting from research participants and through the research design, a full-ways understanding about the two words themselves can encourage the researcher more easily to gain the data and make a results of factors may influence different regions of understanding the same terms. Whats more, a limited time is a other difficulty for these research, but it also a challenge .Method & FeasibilityAdministering questionnaires, personal interviews and internet surveys were the ways for this study. The reasons why using mixed method presented have 3 points. appoint 1, it was suitable for researchers objectives and could collect a big amount of information from different kind of volunteers in a high force way. Point 2 , interviews is a quite distance and fast method way to get information. And can get the feeling of the interviewee face to face. Some are afraid of interview because of feeling under pressure in a one-to-one setting. As a result, point 3 , the internet surveys is break way to involved the embarrassing situation. And combination of all three methods, I consider it is the most appropriate ways to different kinds of people. The sample size was 50 in questionnaire. 17 of them chose to fill in the questionnaire6 of them chose have a personal interview, and the others prefer have an internet surveys for the research.all the questionnaires were delivered to the volunteers on twelfth December andcompleted on the 19th in the same month.And it is be left enough time for the volunteer to finish the questionnaire with a no pressure environment. Personal interview is a private situation. Paying attention with protecting the personal information when doing a interview is the key to this method s. Give the enough trust to the interviewees. The result will too good to expect. network survey is the same questionnaire with the first method. Privacy protection was still the most difficulty that many voluntee wasnt willling to fill the real information to de questionnaire. closely of them have a high self protection, which may lead to the information got is not so accurate.To solve this issue, any information was anonymously collected, but protecting privacy remained in a secret box. In other words, it was necessary for the researcher to explain the content carefully or interpret content appropriately when research participants asked questions about the questionnaire. Furthermore, it was appropriate to provide a written introduction to the topic for participants about the questionnaire, which may have helped them understand easily and be willing to fill questionnaires out. Finally, avoiding harm is also important, which means that researchers should not ask any sensitive ques tions or personal questions which capacity cause harm to research participants.A survey illustrate the main factors about the peoples knowledge about the fashion icon and fashion leaders. 35% people said they know nothing about what fashion icon is ,15% people have a highly knowingness about fashion icon but have no inclination about fashion leaders, 27% people think even they know just one or two fashion icon , they wont pay more attention on it, the rest part of the person have an interest in fashion and want to know more information about it.Most person show spacious interest in fashion is female and no matter the Asiatic girls or the European girls. But the fashion icon these two different regions girls focus on is different. A result can be get is that people always accept the fashion icon in their own culture more easily.LIST OF referencesCraig, J. T.& Diana L. H. 1997. Journal of Consumer Research. Speaking of Fashion Consumers Uses of Fashion Discourses and the Appropri ation of Countervailing Cultural Meanings.Vol. 24, No. 1 (June 1997), pp. 15-42Greenberg, B.A., Lumpkin, J. R. and Bruner, G.C. 1982. Opinion leadership and innovativeness in fashion diffusion, American Institute of Decision Sciences Proceedings, pp. 240-42.Jennifer, C. 2009. Fashion . Rhe key concepts , pp. 02 03.Kaiser, S.B. 1990. The social psychology of apparel 2nd ed. Macmillan, New York, NY.Kerry, P. 2012. Harpers BAZAAR. call into question The Sartorialist New Book Closer. http//www.harpersbazaar.com/fashion/fashion-articles/scott-schuman-sartorialist-interviewslide-1Minyi, H. 1989. Modern Fashion in The oddment Decade. New coming words , Vol.6 pp. 88 89. pp. 90-91Rosalie, A. C. 1969. American Anthropologist. Conceptual Styles, agriculture Conflict, and Nonverbal Tests of Intelligence, Vol. 71 No. 5, pp. 828 856.TIME. 2012. List, ALL-TIME 100 Fashion Icons.http//www.time.com/time/specials/packages/completelist/0,29569,2110513,00.html